Mistake #4: Not communicating as your audience wouldĪny successful chatbot must be designed with the target audience in mind and be able to chat in the same way as the real-life people it’s communicating with. ![]() Conversations with the bot lasted an average of 6–8 minutes and resulted in 50 percent user re-engagement. The bot replied to interactions like Einstein would, which definitely kept people coming back for more. That was certainly the case for National Geographic, who created an Einstein-inspired chatbot for a new show called Genius. In other words, chatbots can seriously boost engagement. Because they’re conducting a real conversation with the user, chatbots provide a genuine sense of interacting with a company or brand – in a much more meaningful way than, say, accessing information on a web page or completing an order online. Chatbots offer so much more than just helping people solve a particular problem or complete a certain task. One error that many businesses make is to conflate chatbots with self-service offerings like online FAQ pages. Mistake #3: Underestimating the potential for brand engagement ![]() ![]() The final decision on whether to hire someone should always be left to a human. But that doesn’t mean they should replace human recruiters altogether. Clearly, recruitment chatbots could become a valuable part of the recruitment process, helping human recruiters save time on first-round interviews and taking some of the leg-work out of communicating with candidates.
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